Nothing Addictive: The New Dior Addict Glow Perfumes

Dior ended 2025 with three new perfumes as part of their Spring 2026 Collection and it went down like a lead balloon. The perfumes, at least. The makeup is for someone else to comment on. The perfumes all bear the Addict name with a new addition– glow, for Addict Peachy Glow, Addict Purple Glow, and Addict Rosy Glow.

The 3 new perfumes are supposedly flankers of the Dior Addict collection that began with the beloved perfume of the same name in 2002. The original was a classy, sophisticated vanilla with the richness of tonka, creaminess of sandalwood, some spice, and an aromatic greenness. It was later reformulated, once in 2012 and another time in 2014, disappointing a large fanbase of the original by removing the rich character for something fresh.

The disappointment seems to continue with what Dior have done to the Addict name…

Dior Addict Glow

Introducing the three new perfumes, Dior call it a collection of colorful, gourmand fragrances. The colorful bottles, fruity character, and the young celebrity faces attached to the collection feels like an attempt at capturing a younger market.

I can’t help but think of another legacy brand’s attempt at the same– Chanel’s Chance perfumes. Particularly with the direction they took in marketing Chance Eau Splendide with a young celebrity ambassador in whimsical, colorful advertisements. While Chanel has been somewhat successful at this endeavor, the initial reception of Dior’s Addict Glow perfumes indicate that they may not enjoy the same.

The Bottle

The Addict Glow collection adopts the same design as the original Dior Addict bottle. The flattened pearl design used for the Addict perfumes and lip products continues on here, but transparent to match the colorful character. The design is distinctly Dior Addict though the European Union Intellectual Property Office have recently rejected Dior’s bid to trademark the design.

The bottle colors correspond with the names and fruits used in each perfume: Rosy Glow in a transparent light pink, Peachy Glow in a light orange-y peach, and Purple Glow in a light lilac.

The Fragrances

All three are fruity-florals, part of the reason I suspected that 2026 will be a very fruity year for perfumes. The fruits highlighted are raspberry, peach, and lychee, not the most revolutionary fruits in perfumes.

Dior Addict Rosy Glow

Notes

The lychee is syrupy sweet along with its bright fruity character as it combines with the caramelized sweetness of Dulce de Leche. The rose only comes through later, light and watery at first but jammy as it progresses. In all, it’s soft and creamy, but transforms to being sticky and somewhat repulsive. Sure, it can be pretty and feminine, but is nothing new.

The corresponding Dior Addict Lip Glow Oil comes in a new iridescent sparkly finish in a pink shade named 077 Rosy Candy. Jisoo, a K-Pop idol of the girl group BLACKPINK is the ambassador for this fragrance-lip oil duo.

Dior Addict Peachy Glow

Notes

The peach is bright and watery, a velvety facet shining to complement the velvety petals of jasmine. It has a more fresh character compared to the others in the collection, but is still a sweet gourmand with the vanilla whipped cream base. It’s more airy until it isn’t the whipped cream turning cloyingly sweet. The peach which is sparkling and juicy at first turns more sharp and synthetic. Not something most people would enjoy.

The corresponding Dior Addict Lip Glow Oil comes in the already beloved juicy finish in a peachy shade named 041 Peachy. Anya Taylor-Joy, an actress beloved for her roles in The Queen’s Gambit and The Menu, is the ambassador for this fragrance-lip oil duo.

Dior Addict Purple Glow

Notes

The raspberry is sugary sweet and along with the powdery iris, makes for an already done and underwhelming gourmand. My least favourite of the line, it’s all candied sugar disappearing the elegance you expect from iris. The only thing that remains of the iris is the makeup-like feeling. But that’s all.

The Chanel Chance comparison only grows with the similarities between Eau Splendide and Addict Purple Glow– both go with the color purple and are raspberry-iris combinations. If you want to nitpick, there’s also the fact that both celebrity ambassadors are singers– Angèle for Eau Splendide and Willow Smith for Purple Glow. If you pit the two purple bottles against each other, Eau Splendide would win with its more interesting profile. But only barely.

The corresponding Dior Addict Lip Glow Oil comes in a new glaze finish that offers a glossy look with more color in a dark cherry shade named 104 Black Cherry.

Major Complaints

Longevity

In its bid to be youthful, Dior have compromised on longevity. They perform like body mists while coming with eau de parfum labels. I understand this is by design as clean, minimal fragrances are more popular among younger people. But it is disappointing when a fragrance disappears within 5 hours of application. Maybe it’s for good with how little so many like the perfumes.

Flanker Fatigue

With zero resemblances to the richer vanilla personality of the original Dior Addict, I don’t see why the Glow perfumes as part of the Addict lineup. Other than that it has a huge fanbase (as it should, it’s a gorgeous perfume) and that Dior are trying to make the new fragrances popular by association.

Sure, it might work in that you don’t need to introduce a new name and create name recognition for the new collection from scratch. But when the new thing has a grand total of zero features in common with a beloved original, you risk angering fans of the original. With every new perfume being a flanker of something else, customers naturally feel that products are cash-grabbing attempts rather than new and interesting creations.

Originality

Florals and fruits? For spring? Groundbreaking.

They’re gourmands with fruits and flowers? Lychee, peach, and raspberry? Powdered sugar and addictive creamy accords? In a sea of similar fragrances, this is simply nothing new.

They’re nice. They’re pretty, feminine, girly and chances are that if you buy one, you won’t entirely hate it. But offering nothing new or interesting, it fails to stand out and becomes entirely forgettable.

Price

The beautiful bottles that young people quickly associate with Dior’s lipglosses, the bright colors, the fun and fruity character of the fragrances, the young(er) celebrity ambassadors– it all makes sense for marketing to a younger crowd. But a more important question is whether young people can be expected to spend AED 460 for a 50 ml bottle that performs like a body mist they could get for so much cheaper elsewhere. 

If the point is to own a designer label, would the underperforming, underwhelming body mist be their first choice? That’s yet to be seen.

Another Girl’s Treasure 

Not everything is made for everyone, especially with some as subjective and personal as perfumes. Though I find the fragrances underwhelming at best, I will say that not everyone hates it. If fruity florals with a sweet gourmand base is your cup of tea, don’t let my disappointment with the collection stop you from trying or enjoying the perfumes. You might find that it’s your favorite perfume after all…

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