UAE’s Guinness Record Holding Perfume Company

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Emirates Pride Perfumes has achieved a Guinness World Record, having hosted ‘The World’s Largest Perfume Testing Event’ on 13th September 2025 at the One&Only One Za’abeel in Dubai. It is a remarkable achievement for the company as they celebrate their 14 year anniversary.

Three fragrances were presented for testing, and the event was attended by both experts and loyal fans of Emirates Pride’s fragrances. The attendees tested the fragrances live and voted on the one that would become the company’s 14-year anniversary commemorative release.

Midnight Bloom was crowned the winner. Here is what we know so far about the perfume:

An image of Emirates pride midnight bloom perfume

Fragrance Family

Fruity-Floral-Leather

Notes

Top: Saffron, Pineapple

Middle: Rose, Orange Flower

Base: Leather, Amber

Perfumer

Gaël Montero

Seasons

Fall-Winter

Release Date

25th October 2025

Size

100 ml

Price

AED 585

Though the fragrance hasn’t been released yet, you can pre-order it on the Emirates Pride website.

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An anthropologist and writer who loves nothing more than to unpack societies, cultures, and human behavior. Can be found obsessing over the sociocultural elements affecting our perception of smell if not found at the desk writing about perfumes.

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